Fashion icons and a Special Announcement
We have an exciting announcement to make, but we are not spilling the beans just yet! Instead, we will leave you with a little clue in our collage of fashion icons from the 1950-1970s.
We'll reveal the surprise in an upcoming post. Stay tuned!
Fab is the New Black
For this month's stylist feature, we have Maria Orozova, founder of the fashion and travel blog, Fab is the New Black, as well as president of The MOD Studio and MOD Paper. Life can be pretty hectic for Maria, but she enjoys every moment of it.
Read on to find out more about her exciting life:
1. How and when did you get started as a designer?I have always been OCD about design. I have two engineer parents so everything always had to be perfect around the house. I studied design and marketing in college and it turned out I was naturally pretty good at it. I think the most important thing about design is looking at it from the target audience's perspective. If they respond positively, you've done your job.
2. Describe a day in the life as the founder of Fab is the New Black and president of The MOD Studio and MODpaper. Pretty hectic, as you might imagine, but I love it. I stated The MOD Studio four and a half years ago and MODpaper three years ago. I love what I do. But I always needed a fashion/travel outlet so Fab is the New Black was born earlier this year. My day is typically filled with client meetings and calls, writing proposals and creative briefs, reading all the latest articles and blogs for inspiration and if I am lucky, I sneak in a quick run or pilates and a happy hour with friends.
3. We see that you travel a lot and have met a lot of different people. Which aspect of your job do you enjoy the most? Definitely meeting new people and learning about so many different types of businesses. Working with small businesses is particularly inspiriting because you understand their passion for their work. I also love my team and enjoy collaborating on our project. Its fun when work doesn't even feel like work.
4. Where/ Who do you draw your inspiration from? Definitely travel. I am originally from Europe so I love going back to visit. All the architecture and cuisine is amazing. I also really loved visiting Africa. The culture there is amazing and I was in love with all the textiles there.
5. When you create something, what goes through your mind? The main reason I do anything is because I am passionate about it. Just like this blog. I really wanted a virtual space to share ideas and Inspirations so I just went for it. I only started a few months ago and the blog has already evolved. I like creating, it's in my blood!
6. What is the one fashion tip you live by? While I love experimenting with current trends, I always try to stay classy and well put together. Also, I say no to Crocs.
7. Have you ever thought of creating your own clothing line? Why, yes I have. I do try to take things one day at a time but I definitely have a lot of ideas! :-)
8. What do you have in store for the future? We are hoping a Mod Empire! That's very sweet, I am definitely not going away! I would rather do a few things very well than a hundred things just ok. So who knows… anything is possible and the sky is definitely the limit.
We hope that you've learned a thing or two from today's stylist feature! We simply admire Maria's work and aspirations. Check out Fab is the New Black here.
Manic Monday
Posted by Sharon Chin on 6/11/2012
to Beauty
We all know how Mondays go... We dread it, oversleep and struggle to find something cute to wear to work. No worries! Here is a quick style guide on putting together a professional and fashionable look for work.
Pairing a dress with a blazer is the simplest trick to it. This summer calls for color blocks and if you are feeling experimental, try going for a neon colored boyfriend's blazer with a plain dress, or vice versa. But if you are rushing to work, keep it simple with plain colors that you know are sure to match and pair it up with colorful accessories to brighten up the look.
Keep the hair simple, backcomb the top quarter of your hair and tie it up in ponytail. Here is a tutorial on how to do a messy ponytail, with a clean and neat finish: (Very work-friendly)
We hope we inspired the start of your week and kick away the Monday blues knowing that you look amazing with a stunning outfit!
Much love, the girls@ Electric Frenchie
Wants and Needs of Summer
Continuing the theme of our Summer Essentials Pinterest Contest launched earlier this week, here are a few more things we can't live without this summer.
- Sunset Boulevard Ombre Straw Floppy Hat by Papillon – Whether you’re in Austin with us or across the globe, protecting yourself from the sun is essential. Block the harmful rays in style with this ombre floppy hat. It has an inside tie to keep it secure even when walking along the windy beach. You can wear it to all of your summer outings and stuff it in a tote bag while you’re indoors.
- Fairydrops Scandal Queen Waterproof Mascara – We all spend countless hours trying to find our perfect sexy bikini for summer, but you can forget being sexy if you go to the pool without some amazing waterproof mascara. Avoid smudgy black eyes with this volumizing, water and sweat resistant mascara by Fairydrops. It has a brush so unique and effective that it is patented in Japan. Better yet, this mascara is made without sulfates and synthetic fragrances and dyes.
- Indego Africa for J. Crew Cloth Wrap Bracelet – Wrapped, braided, and tied friendship bracelets are all the rage right now. If you’re not up to the challenge of making your own, try this printed fabric bracelet from J. Crew. You’ll be supporting Indego Africa, a non-profit that helps women artisans in Rwanda sell their handcrafted pieces to the rest of the world and trains them in entrepreneurship.
- Drinkology: The Art and Science of the Cocktail – If you’re planning any summer get-togethers at your home, you’ll want to have Drinkology in hand. Included are recipes for virtually every drink imaginable, directions for infusing vodka, and even a list of everything you will need to have a fully stocked bar for entertaining in your home.
- A Summer’s Kiss Face and Body Glow by Charlotte Ronson – You can find liquid bronzer at any corner store, but none of them will come close to Charlotte Ronson’s concoction which is jam packed with the latest technology to make your skin luminous. Its Light Filter Technology adjusts in different environments to absorb and reflect the light. Plus, this bronzer is enhanced with vitamins C and E to keep skin from appearing flat or dull even when you aren’t wearing the bronzer. Basically, you’ll look photoshopped to perfection in all your photos this summer.
- Indian Paintbrush Woven Leather Belt by Blakely – Everyone gets a little lazy during the summer months. Snag this stretchy leather belt for your wardrobe so your style doesn’t suffer. Slip on an oversized tee, a flowy dress, or a maxi skirt and belt them for a quick and easy polished look. Bonus: This vibrant statement belt is made of vegan leather!
- Thakoon for NARS Nail Polish in Koliary – Even if you won’t be making it to the beach this summer, you can channel the ocean hues with this cyan blue nail polish. The cool collab between Thakoon and NARS brings you vibrant and exuberant colors from Thakoon’s Indian spice market-inspired Spring 2012 collection. NARS nail polish is infused with UV protection to prevent discoloration and provide a durable finish.
- Tasi Sunglasses by BCBG Max Azria – We are so glad to see the last summer’s trend of cheap bright colored sunglasses has been picked up this summer by higher end labels. These bold sunglasses by BCBG will add a dash of personality to all of your summer looks. The light kelly green color and cool square frames combine for a look that is modern and fun.
- Wood Sandal by ZARA – Trade in your basic cork wedges for these much more edgy wood and leather sandals by Zara. These shoes will go with everything in your closet from maxi dresses to mini skirts. Plus, if you haven’t worn them down by the end of summer, they’ll transition easily into fall.
Don't forget to keep pinning from our Summer Essentials Board on Pinterest.
Much love, the girls @ Electric Frenchie
Textile Tease
Posted by Katie Kovas, Sharon Chin, and Amaris Chang on 6/5/2012
to Fashion How To's
We've been planning today's post for quite a while now. Today, we have Katie Kovas, a local designer here in Austin as our guest blogger! Here, she will give you a guide on how to style patterned prints. Enjoy! Fashion is about being bold, creative
and risky. But what we forget sometimes is that it isn’t about the trends
or wearing the hottest designer, fashion is about being YOU and why not do that
by punching up your wardrobe with a little pizzazz?
We all know how to dress ourselves. But what has been the
hardest, most thrilling, yet most inspiring category of fashion to
learn about is textiles.
Everybody has their true calling. Mine was art. What I
didn’t realize would affect me just a few years later into my career was
the few printmaking classes I took (mostly just because my friends wanted to
take it). What began as a social agenda ended up becoming my one-way ticket to awards
and scholarships that earned my way into college.
Printmaking is a gateway to Textile Design. Moore College of
Art & Design, the first ever women’s-only fine art and design school basing
its program on textiles, accepted me into their Fashion and Textile program. I
have created three textile collections with one currently used for hand-crafted
handbags.  
[Data-moshed Textile Collection 2011, Paper Handbag $40 by
Katie Kovas]
My only goal in every collection is to be happy. My creative
process cannot be learned. I do not set goals for my final product and trends
do not sway me. I try to keep my textiles in the fine art realm so that my
artistry is seen in its absolute raw form. It is very important to stay true to
yourself in fashion. Designers are finding it harder and harder to find their
place between abiding by trends and delivering to the cliental.
We’ve been seeing countless amount of designers turning into
textiles artist, the obvious one being the late Alexander McQueen. His prints
are a testament to finding a balance between art and design. Another is Diane
von Furstenberg. Her collections not only reach the racks at Saks Fifth Avenue
but also in home décor stores. To be in the fashion industry you must be
flexible to survive. My collections mimic her business strategy in the sort of segueing
print collections into more than one field.
So once we have these prints how do we wear them? It’s the
blunt truth, we do it wrong more than once, even I can admit to that. Even as a
die hard textile designer there are times some pieces tease me into wearing
them in all the wrong ways. But fear not friends! I am here to give my advice
and hopefully you can learn from my mistakes so you never have to make them!
 
Tip #1: Find a bold piece like a large printed skirt. BUT
make sure the color compliments your skin tone. An oversized print is
definitely a loud statement so to get it right be cautious of the top you pair
with it.
The example below shows how you can wear Electric Frenchie’s
A Little Glitz Sleeveless Blouse by Audrey 3 + 1 with a heavy print. And if you’re
daring enough find a contrasting patterned bandeau to show through, but
otherwise stay simple with a nude or a color the same as the top.  [Pink and White Blossomed petal Skirt by Katie Kovas]
Tip #2: Go neutral all around. Prints are fun! But sometimes
we want a print that isn’t so head-turning. Electric Frenchie provides a
delicious amount of fun textured skirts like this Peach Tulle Powell Skirt by
BB Dakota Jack. The print is subtle but still quirky enough to support your
cool style. We complimented it with a bright lipstick red belt and a sheer three-dimensional
blouse for added flare. 
Tip #3: Accessorize correctly! I love Electric Frenchie’s Professor
Plum Royal Paisley Contrast Racerback dress because it looks great with
my pale skin and dark bob but to make it my own I added my handmade DIY bracket
chain belt. This adds a chic rocker punch to the boho patter. You can also do
this by customizing a old necklace into a belt or take one of your old handbag
straps off and repurpose it into a cool new belt no one has seen before! It’s
instant customization make it your own and you will instantly feel special
while wearing it! 
We hope you've found these tips helpful. Mix it up this summer with bold prints! [Background setting: All Around Austin Exotic Pets Store, mural]
Pinterest Contest: Summer Essentials
Posted by Sharon Chin on 6/3/2012
Feeling the heat yet? We are ready for it! Electric Frenchie wants to know your essentials for this blazing summer season and we have a prize to giveaway.
One lucky pinner will be chosen to win the item they re-pinned!
Beat the heat and stay fashionable this summer! Start thinking of what you will need on those fun beach trips, music festivals and backyard parties this summer, and pin away!
Contest will end Sunday, June 24th at 10:00 pm.
These are just some of the items we have on the board, check out the full board here.
MAXImize your Summer
As summer is upon us, we can't help but love on some seriously stunning Maxi Dresses. From pretty patterns to summer-y solids, follow us as we put together our dream outfits for every maxi occasion.
The Beach Babe:
Soak up the sun at a waterfront resort or dig your toes into the sand.
Look like a beach goddess with this Deep-V, Winged, Cabana Dress. Add on hints of orange detail with either a statement necklace, orange-red lipstick or playful orange nail polish. Knock out the sun with effortlessly-cool wayfarer shades and keep it casual with fashion magazines and a vintage cross-body bag. Step on to the sand with a pair of canvas wedges to add a bit of height to the long dress.
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Get coverage with a big, floppy, sun hat to add that bohemian vibe while keeping cooler than cool.
I'm on a Boat:
From harbors to docks, have a little fun this summer cruising along the open seas.
Play up the LUXE vibe by pairing up the Secret Forest Print Maxi Dress by Costa Blanca with a Turquoise Statement Necklace, Hot Pink Lips, Nude Cat Eye Sunglasses, and a Brown Bucket Bag. Add a pair of Courageous Cobalt Blue Heels and you will look like a million bucks.
Carry on that retro vibe with a half-up-do that gives the outfit an extra inch of glam.
Parks and Recreation:
From Shakespeare in the Park to just a simple picnic, it is no wonder that this greenery is the perfect place to spend your summer days.
Put on our Bet it on a Sand Dollar Dress by Blue Bird for a pretty park excursion. Add a bit of color with Dangling Earrings, a few Colorful Bangles, a Snake Skin Clutch, and a pair of Pewter Wedges. Don't forget to bring along your Polaroid Camera to capture all the fun.
As for hair, try a quirky up-do like the top bun that will keep you cool yet chic under the sun.
Festival Fun:
Staying in the city can have its perks if it means being in the middle of the musical festival madness.
Brave the festival grounds with our very own Navy Tea Length Dress by Ya Los Angeles. Embellish this dress with Berry Pink Lips, Mint Green Nails, Tortoise Shell Wayfarers, and Fringed Booties. Add on a Leather Strap to your 35mm SLR and you are ready for anything.
Get Woodstock inspired hair by adding in floral headbands or wreaths.
Hope you loved our maxi inspired summer plans as much as we loved dreaming them up!
Much love, the girls @ ElectricFrenchie.com
The Mania on Manic Trout
 At the Austin Social Affair on April 26th, 2012. Photo by SteveDeMentPhotographyOne of the fabulous designers we have in house is Austin's own Sierra Bailey of Manic Trout. From her bold, colorful lines to her beautifully crafted statement jewelry, Sierra has really displayed a range of styles that fit into any wardrobe.  Get the Bling Ring by Manic Trout here!Even in Architecture School, Sierra couldn't help but keep her hobby alive. From experimenting with mediums to learning more precise and technical skills, her work began to casually sell local shops and friends and family.  One of a kind, Vintage Scarf Necklaces by Manic Trout. Self taught, this jewelry designer is incredibly creative with her designs and aesthetic. Recently, pieces from Manic Trout's Critter Line has been seen on Gossip Girl's very own Vanessa to complete the character's boho-chic look. Aside from being featured in Gossip Girl, Manic Trout has also been featured in over 60 top magazines such as Marie Claire and Redbook.    Pushing the envelop in jewelry design has always been one of Sierra's top priorities. For the last couple of years, Sierra has been playing with the concept of mixed media jewelry and plans on taking this concept to a higher level.  "I think the concept of Mixed Media Jewelry is going to evolve and continue to grow. Jewelry is such a wonderful way for people to express themselves with what they wear. I find that my customers get the most excited when materials are mixed together in unusual ways…they want to have something beautiful and unique and I think more designers are beginning to meet that desire." - Sierra  It Had to Be You Necklace from Manic Trout's Bridal Line. Aside her current line is also an addition of the Manic Trout Bridal Line and next up will be a contemporary men's line that is in the works right now. We can't wait to get our hands on the next evolution of the critter necklaces!  Learn more about Manic Trout on Sierra's blog Her Daily Muse and check out our hand picked Manic Trout items here. Much love the girls@ Electric Frenchie
Compare and Contrast with Juxtapose
This month Electric Frenchie welcomes indie designers Allie and Lelia of Juxtapose. From drafted designs to the last detailed stitch, follow us as we learn the in's and out's behind this colorful independent line fron New York.
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How did Juxtapose come together?
Prior to the summer of 2010, we were both working together at a retail store, spending a lot of our time preparing to apply for Project Runway, discussing clothes we had both made and designed, as well as talking over other items we still wanted to make. As it turns out, neither of us made it onto Project Runway, but we found the inspiration to start something on our own. Through our talks about fashion and design and sewing, we came to this point of "we should start a clothing line" and then the point of "we have no idea how to start a clothing line, but we're gonna do it anyway!" So, that is how Juxtapose began. Over the next few months, drinking a lot of Cokes, and eating a lot of Hershey bars, we formed our first season for Spring 2011. Since then, we've been designing and sewing all the samples, launching and maintaining the website, doing photo shoots, and so much more.
When did you realize you wanted to become a fashion designer?
Allie Andrews: I had always been interested in fashion and sewing, but never thought of it as a career. More or less, i just assumed I would always be sewing things for myself, but have another career. Then, I had to decide on a college and what to major in, and nothing else fit or made me as happy as Fashion. I decided to pursue that, and live and breathe what made me happiest. So I went into a design program in Texas, graduated, moved to NYC and began pursuing that dream!
Lelia Nelson: I've been in love with clothes since I could dress myself. I grew up in my grandmother's dress shop and spent all my extra money on clothes or shoes. I started college with the intention of becoming a mechanical engineer, which lasted about as long as orientation, but I switched to business because it was "practical". After taking a few fashion electives, I decided that there's nothing fun about being practical, so I decided to get an apparel studies degree, become a fashion designer, move to New York City, and make life fun.
How do you define the style your line exemplifies?
Juxtapose is defined as "placing side by side an unexpected combination of colors, shapes, and ideas". That is our main goal when designing, to stay true to our individual styles when creating this balance of the two.
We try to create a balance between flirty and classy, focusing on small details like seam lines, dart placement, and buttons that help to give each piece a more tailored feel. Often we are inspired by menswear details and try to incorporate those into our pieces without being too obvious. Overall, we have created an eclectic mix of styles and colors, pairing different fabrics together to create the juxtaposition that our line is named for!
Describe the general process you go through to design and realize a piece of clothing.
Often, one of us will come to the table with a silhouette or style that we want to design and incorporate into the current collection. From there we usually choose a past era to draw inspiration from. For Fall 2012 we really liked the strong 1940's silhouettes. As we're researching and talking out ideas, we generally get a feel for what we want each collection to become, and begin sketching out styles. A lot of the process is bouncing ideas off of each other, seeing how we could design a certain piece to make it different than whats already available, and making sure we both agree on where its heading design-wise. We then order fabric in line with that collection, begin to make our patterns and then eventually our samples!
Where do you draw your inspiration from?
Well, both of us have a love affair with clothing, which means we are constantly looking at new styles, new designers, new stores, etc. Through that, we cultivate what we love, what we wish were different, and so much more. We are always discussing how clothing should be made differently, and having our own line allows for us to determine exactly how something will fit and look. Often we draw inspiration from the fabrics we choose for each collection as well. When we look at certain fabrics, we imagine what item of clothing they would make best, and that helps inspire us to design better. Besides that, movies, magazines, pinterest, and NYC in general inspires us daily to create and become the line that we imagined.
What is the most difficult aspect of running your own label?
Finding quality production, in the US, at a decent price can get real tricky. In the past, we've worked with individual seamstresses and small factories that ended in frustration and midnight phone calls to each other, questioning our sanity when deciding to start our own company. We're dedicated to keeping as much of our sourcing and production as possible in the US, but sometimes that requires a little creativity on our end to keep our costs and prices affordable.
What does Juxtapose have in store for the future?
We have a lot going on! We're constantly looking for ways to streamline our production process and searching for new and different options for sourcing fabrics and notions. We want to make pieces that people are excited about. We have a few markets coming up that let us interact with customers and we're looking forward to getting feedback and exposing the brand to new people.
Each collection is an opportunity to create something new and different.
You can be a proud owner of one of these unique designs today. Electric Frenchie is delighted to bring you the "No Turning Back Dress" by Juxtapose. Own this bright blue dress with pockets and never look back.
Much Love,
the girls@ Electric Frenchie
Jenny was a Friend of Mine : Stylist Feature
For the month of April, we enjoyed a stylish play date with Austin's own stylist Jenny Woys at the Umlauf Sculpture Garden. From the breathtaking scenery to the knock-out pattern mixing, it is safe to say we were blown away by the striking outfit combinations by Jenny. Breeze through this insightful Q&A on Jenny's story and her inventive style.
Feeling at home in a picnic of pattern-mixing. More after the jump...
Behind the Scenes : Sneak Peek at Bohemian Dream Lookbook
Over coffee photographer Jai Mayhew told me about this whimsical, beautiful shoot she had been dreaming about. It included flower wreaths, baby's breath and three beatiful girls in feminine, romantic clothes. Total match!
Jai and I were able to create the bohemian dream for Electric Frenchie's Spring 12' lookbook with the help of some talented women including stylist Edith Henry, makeup artist Bobbi Douglas & hair stylist Kelli Wilson, models Ashley Whelan, Amber Rose McConnell & Rossi Saenz and last but not least Frenchie intern Danielle. Also, very important to the success and completion of this photo shoot were Howard and Janet, a lovely couple who allowed us to use their land for the day!
More after the jump...
Behind the Scenes : Sneak Peek Pop of Color Lookbook
This shoot had a fun and flirty theme filled with big, bold look-at-me colors just in time for spring. Set against the "concrete jungle" of downtown, photographer Jai Mayhew brought the colors to life. Please enjoy the sneak preview of the March Lookbook, "Pops Of Color" courtesy of Wardrobe Stylist Leonardo D'Almagro, Hairstylist and Makeup Artist Ivy Kim, Photographer Jai Mayhew, and models Lucy Secord & Rossi Saenz. Also, thanks to Ricky Hodge Salon for letting us shoot in his beautiful salon and to B Anthony X for taking video! 
More after the jump...
6 days till SXSW
   There is a lot to see at SXSW so it is no wonder that you will have a hard time keeping your head on straight. On top of that, the conference is notorious for bringing in the big guns when it comes to celebrities. Here are 6 of Our Top Celebrities we hope to spot this year!
1. John Mayer, Musical Showcase
2. Fiona Apple, Musical Showcase
3. Rachael Ray, Party Host
4. Anthony Bourdain, Panel
5. Jonah Hill, Film, 21 Jump Street
6. Seth Macfarlane, Comedian
Other celebs we would love to repeat... Bill Murry Michael Cera Joseph Gordon-Levitt Brittney Snow Ellen Page Perez Hilton Ashton Kutcher Kanye West Jay-Z Jake Gyllenhaal Adrien Brody Mischa Barton
The list could go on and on, which is why we are excited to see who we will bump into this year. Have a great star-struck story or know some more celebrities likely to frequent SXSW? Feel free to let us know!
Much love, the girls@ Electric Frenchie
7 days till SXSW
 Day Seven is FINALLY here! As in, it is now acceptable to start planning our outfits for the coveted conference. So, without further adieu, we give you Our Top 7 Outfit Essentials for SXSW 1. The Indie Dress With events packed from the early afternoon to the late night, it is hard to balance looking party ready all day long. Be ready for everything in a detailed, yet comfortable dress suitable for the long day.   Try the Austin Dress by Ya Los Angeles or the Hook, Line, and Sinker Dress by Ya Los Angeles2. Wayfarers, Wayfarers, Wayfarers! Pack on the sunglasses as you double up on blocking out the harsh sun, while bringing on the old school James Dean vibe. With the notorious Texas Sun beating down, it is no joke that you will be needing these shades to survive.  Check out Mary Kate and Ashley's new line of affordable accessories called "Olsenboye". 3. Fedora, please? With the coolest of cool around you, it would never hurt to block out some heat while being stylish at the same time. Pick one with a fun, printed ribbon or go classic with the black stripe. Want some more ideas on hats? Check out Target for their bright billowy hats and shocking colored fedoras.   Colorful Fedoras at Target 4. Jackets and Scarves You never know how the weather is going to turn up in Austin so be prepared for anything. Always weave in a light jacket or even a casual scarf just in case an arctic snow storm blows in. You really never know.  Get this colorful combo of the Cocoa Ruched Jacket by Ya Los Angeles with the Ombre Shimmer and Bliss Hand Dipped Scarves5. Side bag, shoulder bag Have you ever tried dancing with a purse on your arm? Yes? So you know exactly what we mean when we say a shoulder bag is definitely an essential when it comes to music festivals and more. Look for a cute little bag that is big enough to carry your needs, but cheap enough to warrant a beating.  Get the indie-vibe with bright, on-trend colors and playful fringe. 6. Boot, Scoot, Boogie As much as we would love to wear heels all day long, we will say the streets of Austin were not made for walking. This would be the time to pull out your shmorgishborg of boots to suit your ever outfit need. From ankle boots to cowboy boots, pull off any vibe with these comfortable shoes.  7. It's my SXSW Badge, ya'll If you are one of the lucky few who possess this treasured item we would say it is essential that you wear it with every outfit for the festival. Wear that bad boy loud and proud and don't ever forget it at home, god forbid.  With these top seven essentials, we hope you are ready to gear up for the best week of your life. Much love, the girls@ Electric Frenchie
8 Days till SXSW
 As Texas Style Council rears around the corner, we can't help but get excited for all the fabulous attendees and speakers that will be paving the road for the fashionable conference. Check our top 8 Speakers for TxSC.   1. Kendi Everyday, Kendi Skeen Starting in 2009, Kendi has been sharing her daily outfits, making love lists, and opening up her colorful life to the public eye. Check out her blog (www.kendieveryday.com) to get a first hand look on her truly unique outfits. Kendi will be the Keynote Speaker for the Texas Style Council Conference and will be speaking at The Blanton Museum of Art on March 11th at 12:30pm.  2. Nieman Marcus, Jean Scheidnes Want to know who designs the fabulous lifestyle behind the department store powerhouse? Just ask Social Media Managing Editor of Neiman Marcus, Jean Scheidnes. Learn more about Jean at the Texas Style Council Panel on March 11th and get ready to learn the tricks of the trade behind Neiman's social profiles. Jean will be part of the "Capstone Panel, Be Extraordinary, Dream Big" at 5:15pm at The Blanton Museum of Art.  3. Delightfully Tacky, Elizabeth Marrow As a personal style and lifestyle blogger, Elizabeth has achieved a beautiful aesthetic that has resulted in a huge following over the web. From her long, curly locks to her clever DIY projects, it is no wonder that her claim to fame has been so organic. Meet up with Elizabeth throughout the Texas Style Council conference or see her up close and personal at Panel at 10am for "Blogging 101".  4. Lucky Magazine, Caroline Waxler Heard of a little magazine called "Lucky"? Oh who are we kidding, this fashion staple has been a regular on our coffee table here at Electric Frenchie. That is why we are so excited to listen to Caroline Waxler, the digital content director of Lucky and executive prouder of the Lucky FABB conferences. You can be a silly fan like us March 10th when she participates in "Pitching 101" at 10am.  5. ModCloth, Susan Gregg Koger ModCloth is all the rage in online boutiques and the one who started it all herself, Susan Gregg Koger, will be here to share her enchanting experience of how thrifting resulted into her dream job. Check out how she made it a mission to build a community that invites her customers into the lovely world of ModCloth. Check out the Texas Style Council to have a chance to meet up with Susan.  6. Rae Cosmetics, Rochelle Rae As an award winning makeup artist and the CEO of Rae Cosmetics, it is no wonder that we are excited to hear from Rochelle. Make up designed for women with active lifestyles and products designed to highlight the working woman, Rochelle will be presenting in Panel One of the conference in how to "Think Local, Go National" at 1:30 on March 11th.  7. In Her Stilettos, Diya Liu An Austin Local and a University of Texas Grad, this girl knows the in's and out's of our hip city. Her claim to fame blog was started in our little city while she was attending UT as a biochemistry student. As if that wasn't enough on her place, Diya won a showcase and produced a fashion show with Marie Claire/LOFT/Rimmel this past year. Come listen to her experiences at the "Speed Mentoring Breakfast" from 10 to noon on Saturday, March 10th.  8. Adored Austin, Indiana Adams As the TxSC founder and organizer, Indiana is somewhat a local celebrity here in Austin, Texas. From her blog, Adored Austin, to her fashion presence both in Austin and online, it is no wonder that everyone is set on gaining a bit of knowledge from this fashion blogger veteran. Look out for Indiana at Texas Style Council, but specifically at the Closing Remarks on Sunday, March 11th at 6pm at The Blanton Museum of Art. We knew we were excited about TxSC already, but with all the experts and fashion veterans it is no wonder that we are counting down the days till it all starts. Hope you are too! Much love, the girls@ Electric Frenchie
9 days till SXSW
Posted by Amaris Chang & Danielle Slaughter on 3/1/2012
to Local Love
With SXSW 9 days away, we thought you would like to get to know a few faces that will be at Texas Style Council. There is a blog for everything and a blogger for everyone. Today we present to you 9 bloggers we love.
9 Bloggers We Love
1. P.S. August – Hailing from Houston, TX this self professed homebody enjoys blogging about food, film, and life. Her interest includes being a mediocre tambourine player, a fashion enthusiast, and a food junkie. Check out her blog at www.psaugust.com
2. Uncharted Style – Michelle, the author of Uncharted Style, is a twenty something who tends to get lost in the world of style. She’s a writer, stylist, and a nonstop talker about her dog. Read all about her thoughts on fashion, and beauty at www.unchartedstyle.wordpress.com
3. Third Wave Fashion – Built around setting fashion tech entrepreneurs up for success, Third Wave Fashion is not your traditional fashion blogger. This team of 4 does everything from editorial to establishing new methods of selling. If you want to start up your company Third Wave Fashion are the ones to seek. www.thirdwavefashion.com
4. The Style Dossier – Three sisters talking about fashion, beauty, and everything in between. Mandy covers beauty, while Katy’s specialty is fashion, and bringing up the rear is Libby who is a lover of all things food, fashion, and beauty. www.thestyledossier.blogspot.com
5. Lucky Girl Finds – Fashion + Entertaining + Décor. This blog is all about having a knack for high-end inspired items at prices everyone can afford. www.luckygirlfinds.com
6. Bella Vogue – A 20-something fashion enthusiast who shuffles her way around California, Montana, and Texas. This hater of brussel sprouts is all about Austin street style and has the photos to prove it. www.bellavogue.com
7. Always Never Age Appropriate - A mother of two, this 40-something wife is attempting to navigate her way into finding relevance in a 20-something world. Topics include “Kick-Ass Women I love,” “I Can’t Quit You, Baby” and trend segments. Go ahead and judge for yourself.
http://alwaysneverageappropriate.blogspot.com/
8. Daisies and Chains – This Austinite is a lover of all things DIY, fashion on a budget, and getting creative with everyday brands. Her style ideas are one part feminine, one part masculine & all parts fashionable. www.daisiesnchains.blogspot.com
We can't wait to meet all these bloggers at TxSC from March 9th to 11th!
Much love, the girls @ Electric Frenchie
10 days till SXSW
Posted by Danielle Slaughter on 2/29/2012
to Local Love
10 Days until SXSW, 10 Favorite Venues
11 days till SXSW
Posted by Danielle, Amaris & Chonie on 2/28/2012
to Local Love
Deciding
on who is worth a spot on your ever-changing SXSW roster can be
daunting. The thing about SXSW is that as soon as you make a schedule,
the guitarist from Slash and Zack De la Rocha is three bars over playing
an impromptu jam session. So we have done our best to give you a head
start with our top 11 bands to see during the music festival of SXSW
2012.
12 Days till SXSW
Posted by Amaris Chang & Danielle Slaughter on 2/27/2012
to Local Love
It’s the most wonderful time of the year! Forget Christmas, it’s South by Southwest! South by Southwest, or more casually known as SXSW, is an annual conference with three parts: Music, Film, and Interactive. 
SXSW will be held this year from March 9th – March 18th. Each area has a featured conference keynote speakers, panels, and tradeshows. However, it is during the heart of SXSW that Austin seems to grow bigger with an influx of people due to the Music and Media Conference, which is the undisputed place to be and be seen.
Just like Christmas, we see SXSW as a time for celebration! Join us as we celebrate our hometown, Austin, TX, the community, and the arts. Join us in our 12-day countdown as we wait eagerly for the start of this adored event.
Today is Day One, and what better way is there to get acquainted with SXSW than to share our 12 favorite aspects of SXSW. So in no particular order, here are the 12 best things about SXSW?
Valentines Day Contest Winners
Posted by Chonie Bradley on 2/11/2012
to Local Love
It was simple. Five couples from University of Texas submitted a mini look-book of photos of their ideal date. Student photographers beautifully captured dates ranging from a stroll down Soco for Homeslice Pizza or a sweet-filled visit to the campus candy shop! To see everyone's creative ways of spending some one-on-one click here.
Then we took it to Facebook for some good ol' voting.
Facebook showed Nancy and Matt the most love, winning them a professional photo shoot hosted by Amy's Ice Cream with a demonstration on how they make their delicious chocolate covered strawberries. Nancy & Matt also scored a $50 gift card each for some sweet new clothes from Electric Frenchie and Edge Men's Boutique. 
Their winning date, you ask? Watching "Storage Wars" and eating dinner together.
Sometimes it's the simple things that keep butterflies in your stomach and smiles on your faces.
We hope that whoever you spend Valentines Day with... you're happy, feel special, and look stylie. Love Nancy's dress? It's from Los Angeles based Audrey 3 + 1 and can be found here.
Photography: Peter Tung Location: Amy's Ice Cream in Austin, TX
Click on the blog title for more pictures including flying ice cream!
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